A hybrid variety has a lineage that is part-American and part-European. They’re naturally resilient against Virginia's disease pressures — an important distinction as our climate changes.
Not all wine is made from grapes! Expanding our concept of wine can be means leaving behind the idea that other fruits, or even multiple fruits, don't belong in the bottle.
Collaboration at the fermentation level. By allowing grapes (or other fruits) to co-ferment, they take on a unity of their own, expressing something new and different.
Too much tradition closes doors and limits creative potential. We can realize new beauty by breaking conventional paradigms.
The layered approach to winemaking: first make a wine and then infuse it with all sorts of different plants, seeds, barks, and more. Complexity is a virtue, not a vice.